Stand out and raise awareness. The viewer does not ‘look’ for information. Think about it! To build your brand and raise awareness of you business, your message must be ‘seen’
Visual impact is extremely important. When you consider all of the messages out there, competing for the attention of the not very attentive viewer. Design, layout and contrast are key weapons in the battle for attention.
First you must place your message where it will be seen. Otherwise, no matter how appealing your brand and persuasive your offer, you won’t get your message across and your investment will be wasted.
You need to consider Elevation. We’re two dimensional creatures and we tend not to look up very often. Look in the high street. How aware are you of the architecture above shopfront level.
Angle of deflection. We don’t look around us that much either when were busy and otherwise occupied.
Viewing distance and Viewing time key factors, particularly if you aiming your message at drivers.
Size. All of the above factors impact on size. It’s not simply a question of specifying the largest size possible or affordable. In fact it is possible for a message to be too large. In certain environments where the available space and therefore, viewing distance is limited too large a message cannot be seen and read without scanning and this can reduce the success of the message. If you cannot satisfy all of these elements in order to convey your message, perhaps due the location or the position of your premises for example. The don’t waste your money. Use another tool. ‘Talk to us’.