Your signage, branding is not simply a fixture on your building your name on your vehicles...or a part of a display bearing your name. It is... first, last and foremost, a communications tool.
It is often the only point of communication between you and your prospective customer.
Like it or not... within just a few seconds perceptions are formed and an opportunity is gained or lost.
The opportunity to stand out and raise awareness of your brand and your business or organisation, products or services.
The opportunity to increase appeal and attract customers to your business
The opportunity to positively influence a prospective customer and improve viewer perception of you business, product or service.
The opportunity to invite, persuade and ask for business.
These are all elements of design and specification. Most independent companies don’t have a great deal of marketing expertise...and have to rely on a local company, perhaps unknown to them to produce signage and promotional material which could have a significant influence on the success of that business.